NIP LAB

2022

EXPERIENTIAL MARKETING | GRAPHIC DESIGN

Create your perfect nude lipstick at the Bite Nip Lab pop-up, where beauty meets philanthropy.

Timeline

4 Months

Tools

Adobe Illustrator
Adobe Photoshop
Adobe AfterEffects
Adobe InDesign
Procreate
Blender

overview

The Bite Nip Lab pop-up in collaboration with the Breast Cancer Research Foundation (BCRF) is an event where you will craft the perfect nude lipstick shade tailored to your unique beauty - your lip colour, inspired by the subtle nuances of your nipple shade. With the help of colour experts and colour scanning technology, a lipstick will be created to make a one-of-a-kind nude lipstick that matches your nipple colour. This will be a day of personalised beauty and philanthropy as together it raises money and awareness for Breast Cancer survivors through the world of crazy beauty trends.

This project will focus on prototypes that showcase what guests would interact with from beginning to end.

How might we... create an event that blends the world of crazy beauty trends while promoting social good.

THE EXPERIENCE

SOCIAL MEDIA CAMPAIGN

The experience would be promoted using shades of nude and light pink to align with the visual identity. It will feature teasers, user-generated content and giveaways to entice guests to come to the experience.

creating your lipstick

As guests enter the space they encounter staff dressed in the signature Nip Lab lapcoat who guide them into the colour scanning booth. Guests are able to choose whether they want to scan their nipple or opt to get a shade made by description. There will also be customization options for any engravings and flavours that can be chosen at the Scent Stamp Bar.

the packaging

After they have submitted their lipstick creating card the Nip Lab Technicians get to work on creating the custom shade. Guests will receive their custom shade in the exclusive Bite x BCRF lipstick tube and packaging.

Takeaways

Alongside their lipstick tubes guests will also receive a tote bag, engraved glass and zine. The zine compares self-care to survival, featuring poetry written by breast cancer survivors.